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SEO in Digital Marketing stands for: “Search Engine Optimization”. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO is done when a business ranks higher on the page of search engines to obtain the maximum number of visitors from a search query. Such viewers have the possibility to become consumers.
Optimizing the contents on the search engines is known as on-page SEO and on-site SEO. This can include content, phrases, headlines, tag names, extended summaries, pictures, and more. Integrating on-page SEO into any promotional activities aids search terms in comprehending the company and its products.