Marketers and graphic designers have long been aware of the power of color within any marketing campaign. Colour has the power to invoke emotion in its audience and for this reason, many brands are smart enough to incorporate specific colors into their marketing strategy to boost brand relevance and spur sales.

Let’s take a look at some examples of color and discuss their ability to increase sales:

1. Red
Red is an extremely powerful color that captures your attention from the moment you lay your eyes on it. Red is strongly connected with enthusiasm, intensity, energy, power, and perfo