you can successfully market in the cannabis industry and reach your target audience. With a little creativity, a strong understanding of your target market, and a commitment to compliance, you can build a successful business in this rapidly growing industry.

Marketing in the cannabis industry can be challenging, given the complex legal landscape and evolving consumer preferences. To shed light on this topic, we at Eighth Revolution spoke with Lisa Buffo, the founder and CEO of the Cannabis Marketing Association, and host of the podcast, “Cannabis Marketing Live.” Check out the transcripted version to know more.

How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless. Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. Learn how to maximize your toolbox, build brand loyalty, and understand your customer from Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.