Web campaign management software is crucial for businesses online. It helps track campaign effectiveness and adjust strategies with real-time data. To understand visitor behavior, using IP tracking tools is essential. This blog explores how these tools assist in web campaign management, their benefits, and the popular options available.

What is IP Tracking?
Before discussing IP tracking benefits, let’s understand what it is. Every device online has a unique ID called an IP address. IP tracking means collecting data about these addresses, including where the device is, its type, and other vital details.