Each pillar focuses on a critical aspect of SEO and contains several key steps. Here they are,

First pillar: Define your SEO strategy
1. Define the objectives of your SEO strategy
2. Carry out a keyword study
3. Perform a technical audit of your website
4. Create an optimized sitemap
5. Create a 6 month content production plan

Second pillar: Configure your SEO tools
1. Install Google Analytics and Google Search Console
2. Configure Google Tag Manager
3. Install everyday SEO tools
4. Install and optimize Google My Business
5. Configure a KPIs monitoring report

Third pillar: Solidifying your foundations
1. Indexing and exploration
2. The security and speed of your website (desktop and mobile)
3. Off-site foundations (backlinks)
4. On-site foundations (content optimization)
5. UX and conversion

Fourth pillar: Plan for monitoring and recurring actions
1. Perform a monthly technical watch
2. Plan recurring off-site actions
3. Execute and update your content production plan