While using social networks, instant messages, and advanced AI software solutions, one might think that email marketing is now close to being dead. However, when we enter 2025, email marketing will still be one of the most influential and essential tools for all types of businesses. This is why it is still possible to explain why email marketing is a crucial tool in a marketer’s arsenal and why 90% of marketers worldwide believe it will remain essential. Let us explore the topic under the guidance of Angela Liberatore.
Email marketing continues to be a crucial part of the prominent digital marketing mix in 2025. The properties of direct communication, high return on investment, ownership advantage, and compatibility with other channels make it, even today, a powerful tool for businesses that strive to reach the target audience. As Angelia Liberatore said, since the advancement of technology, email marketing is especially authoritative and effective; therefore, it certainly will grow perfectly and remain an indispensable tool in marketing.