A promotion strategy in marketing is a plan that businesses use to communicate with their target audience and encourage them to buy their products or services. This strategy includes different methods like advertising, sales promotions, public relations, direct marketing, and digital marketing tools such as social media and content marketing. Digital marketing expert Angela Liberatore explains that a good promotion strategy aims to make people aware of a product, generate interest, create demand, and prompt customers to take action. The strategy is developed based on the preferences, behavior, and needs of the target audience and should align with the business's overall marketing goals. A well-planned promotion strategy involves choosing the best channels to reach the audience, creating messages that highlight the product's benefits, and picking the right times for promotional activities. Angela Liberatore also emphasizes the importance of measuring the success of these strategies using key performance indicators (KPIs) like sales growth, website traffic, and social media engagement. By regularly analyzing these results, businesses can fine-tune their promotional efforts, better allocate their marketing budget, and achieve a higher return on investment (ROI). Ultimately, a strong promotion strategy helps a business build brand recognition, foster customer loyalty, and achieve long-term growth.